09.18.2024
A Face in the Crowd’ Isn’t About Trump. It Just Seems Like It.
Rob Weinert-Kendt: New York Times: September 17th 2024
Elvis Costello and Sarah Ruhl’s musical adaptation of the 1957 film, a satire about a hustler turned power-hungry TV personality, hits the London stage.
Stop me if you think you have heard this one before: A man gains television fame on the strength of his purported connection to everyday Americans and their resentment of elites, and before long he converts that fame into political influence in a right-wing presidential campaign.
That is the rough outline of the 1957 film “A Face in the Crowd,” which featured a pre-sitcom Andy Griffith as Lonesome Rhodes, a wild-eyed, guitar-slinging hustler who is discovered in an Arkansas jail by an ambitious radio producer and becomes a national phenomenon — until a hot mic moment reveals his bottomless contempt for his fans and they abandon him. Written by Budd Schulberg, based on a short story he had written years earlier, and directed maximally by Elia Kazan, “A Face in the Crowd” was an outlandish but eerily plausible speculative satire about the dangerous seductions of mass media.
Now it has been adapted as a musical with a book by Sarah Ruhl and songs by Elvis Costello, which is scheduled to open at the Young Vic in London on Sept. 20. Ruhl and Costello, talking amid rehearsals last month, took pains to stress that they don’t see their show as directly addressing the rise of Donald Trump, who turned television fame into political capital.